When you hear a person who says that he is in marketing, what would be your first thought?
What type of marketing job he would be in. There are numerous marketing jobs depending upon industry to industry. some of the common marketing jobs are,
- Marketing executive.
- Sales executive
- Digital Marketing executive.
- Marketing Communication Manager.
- Direct Marketing Coordinator. …
- Digital Marketing Consultant.
- Business development manager
- Business development executive
- Corporate Marketing Manager
Luckily marketing jobs aren’t always about dealing with customers. You could be a product or brand manager as well. For such marketing jobs you would be responsible for creating strategies and marketing publicity for physical products or brand names. You would probably gain understanding of the market for the product and target niches and specific sects of the market. There would of course be an account manager who deals with the client. But your jobs is simply to focus on marketing and not customer relations.
Sometimes marketing jobs have weird sounding names like MarCom manager. As stang as it sounds this job, though, is important. Generally, in this role, you would be responsible for the direct marketing strategy for a company or in some cases a product. You would also create materials and organize the entire marketing program from scheduling, budget to implementation in terms of the communication side of things. This job demands experience in the whole cycle of marketing.
Then there are marketing managers. In this, perhaps the most commonly referred to of marketing jobs, you would be in charge of all activities and decisions in the marketing department of a company. You would be required to communicate, organise, analyse, and manage all at the same time. Plus you would be ultimately responsible for the people who work for you. You are, after all, their boss. This job role demands years of experience in all forms of marketing roles. Typically you would have be promoted up the ranks of all other job roles to get here.
As you can see, marketing jobs are varied, but offer something for everyone. There’s a job for every type of person, whether you like dealing with people or not. By understanding just a few of the more common jobs out there for those in marketing, you can get an idea of where you should be looking and what might work best for you and your skills.